O1 ACCESS SPONSORSHIPS O3 Used almost exclusively in on its head, by rewarding unengaged audience. Jana developing nations, this is consumers with free data for has integrated the system essentially an advertising clicking on ads. The mCent into the billing systems of platform for marketers app provides over 30 million 311 carriers in 93 countries. and brands to engage consumers access to free with consumers via their apps. For each app trial that mobile devices. The model consumers undertake they works around a well-known are granted free data, paid impediment to the success for by the app advertiser. This of mobile advertising, namely model enables advertisers, that consumers know that which include app developers clicking on ads will count Zynga, Hulu, Saavn, and Kakao against their data plan. Jana to create a trial with a well- has turned this principle documented but previously 58