O1 ACCESS SPONSORSHIPS O5 Through a feature called passing along the cost to App Pass, carriers provide the advertising app/brand. subsidized data access to Opera has also introduced applications. Carriers can a sponsored web pass, present app offers through which enables consumers the browser, allowing cost- (especially, first-time mobile free use of the apps, albeit users) such things as a for a limited time. Carriers free day of mobile-internet decide whether they want usage, or a free hour to provide this access for on Twitter. Advertisers free, and capitalize on it sponsor these offerings. with their own brand or by generating revenue by 59

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