O1 ACCESS SPONSORSHIPS O3 & Amazon Prime members are program (non-Prime members now able to stream Amazon can still access the entire Prime video content for content catalogue for a free over JetBlue’s inflight rental fee per movie/show), network. It is a win-win deal and Amazon has found a for the companies. JetBlue new outlet to acquire new is offering an extremely Prime members on the fly, competitive entertainment so to speak. 57