O1 ACCESS SPONSORSHIPS O1 O2 App developers can be to a limited set of Google India’s largest carrier, which incentivized to co-sponsor services (search and Gmail), also has significant presence content access through but are prompted to pay in Africa, recently confirmed “free data,” and Google is if they surf “too far away” that it is launching Airtel Zero, charting the technological from the original property, which will allow companies waters for certain Android but executing multiple click- to buy data in order to offer apps to provide “free access.” throughs from a single their apps to consumers at A recent report noted that search. Google reimburses no cost. Google’s version of zero- carriers for Free Zone access. rating goes beyond a one- off deal, allowing developers to create apps that live on. Google also offers sponsored access via Google Free Zone, where users have access 56