TANGIBLE BENEFITS DIRECT REVENUE INCREASE THROUGH INCREASED SALES For example: O3 O4 O5 By increasing sales outlets, Through mobile commerce and Product bundling and co- as the Coke EKOCENTER direct-to-consumer sales. For marketing, as shown in example illustrates. example, fast-food restaurants the collaboration between could own car connectivity, and JetBlue and Amazon Prime. the in-car screen for preordering when driving near restaurants. 83

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