TANGIBLE BENEFITS BY INDIRECT BOTTOM-LINE CONTRIBUTION For example: O6 O7 O8 By capturing government Through efficiency gains achieved With more efficient customer subsidies or tax breaks. with better value-chain visibility, servicing rerouting calls to decreased cost of acquisition, and messaging services using decreased cost of advertising. Facebook Messenger as a In the example of mFish, in customer service outlet. Indonesia, brands get direct and highly targeted access to specific groups, directing acquisition investments to the precise audience for a brand. 84