TANGIBLE BENEFITS THROUGH LONG-TERM BUSINESS MODEL INNOVATION For example: O1 O2 New pricing, new revenue Fundamental cost-structure sources, new product pipelines. enhancements. In healthcare, Bringing the next billion online for example, better data may will create a huge market for be voluntarily provided by direct-to-consumer offerings. patients (mobile users) to help Increased levels of income will healthcare providers with risk improve consumer ability to pay assessment, to reduce the cost for incremental goods. of insurance products. 82
