O1 ACCESS SPONSORSHIPS ACCESS SPONSORSHIPS CAN COME IN A VARIETY OF FASHIONS. Typical access sponsorship is In any case, zero-rating certain making use of a practice called data packages provides a “zero-rating,” which means fundamental pillar for later providing access to certain business opportunities. Since content or services at no charge consumers, by definition, don’t to the consumer. Zero-rating, bear the cost of zero-rating if misused, draws scrutiny and service, it is covered by either sometimes harsh criticism, as carriers, brands or content evidenced by the controversy services. Let’s look at various that surrounded Facebook’s sponsorship scenarios. recent attempt to introduce its Free Basics service in India. 49