The connectivity market place is complex, and challenged. But it is equally obvious, that the benefits of enhanced connectivity and increased access to the internet are tremendous and desirable. The logical conclusion is a market that sees a great amount of O1 ACCESS SPONSORHIPS innovation both from incumbents as well as new entrants. 1.1 CARRIER SPONSORED ACCESS AND DATA 1.2 BRAND/PROVIDER SPONSORED MODELS 1.3 DIRECT-TO-CONSUMER INFRASTRUCTURE O2 LOCAL EMPOWERMENT O3 IOT O4 FINANCIAL SERVICES 3 48