09 USE MESSENGER SYSTEMSto provide CUSTOMER SERVICE Messenger apps (Whatsapp, FB (access or confirmation codes, etc.). Messenger, Line, Kik, KaKao Talk) Given that messaging is moving have seen a massive surge in person- towards more video-based platforms, to-person traffic. Some of these brands might innovate their customer platforms (e.g. FB Messenger) have service experience through video chat already openly started to use their functionality, with the chat traffic paid platform for business-to-person for by the brands themselves. communication, opening the system up for customer service channels or even machine-initiated messaging 105