08 ENABLEmore E-COMMERCE Any company that already has or more convenient and potentially more is looking into opportunities to sell cost-effective ways for consumers directly to consumers might have to shop on their phones or tablets? an interest in expanding its potential This model could become especially customer base by providing them interesting if carriers were paid for with free access to their mcommerce data-based on revenue share instead sites. Could marketplaces like OLX, of fixed per-MB pricing. eBay or Amazon or a consortia of brands look into creating unique, “free- of-charge” DTC offerings, providing 104