12 INTEGRATE BRANDSwith FREE ACCESS PROGRAMS in cities With communities or public/private are there relevant offers they could partnerships providing cities with provide in context, e.g. transportation “free” wifi services that still need subsidies by knowing when and where individual authentication (e.g., their customers are traveling (“Ikea LinkNYC), can companies with just sponsored your subway ride to our preexisting accounts (Amazon Prime, store”)? Facebook, carrier accounts) not automatically pre-authorize access? And if these companies tracked movements through these networks, 108