In many cases the costs are “invisible.” If a user has a contract that charges $60 a month for up to 6GB of data, a 360MB game app costs $3.60 for the download alone. Streaming Netflix for an hour under the same plan, at a medium download rate, costs about $7. The people who complain about the high cost of using a smartphone very self-conscious as to when they are not simply whining. With the use their data plan vs. tapping into widening income gap and major the increasing amount of free wifi carriers increasingly targeting high- options. This situation is projected income customers with plans that to worsen, as more devices per cost $60-plus a month for a single household become connected at the device, a significant portion of the same time that the per-household population in developing markets is cost of connectivity increases. 17