O3 “Consumers” is a bit of a misnomer in this context. For the most part, in CONSUMERS OF the mobile-connectivity ecosystem, SERVICES AND the term applies to individuals, businesses, or government entities CONTENT. that benefit from the services provided. Consumers have paid carriers for baseline connectivity, and occasionally for access to select services, based on the providers’ service model. With the advent and growth of the IoT — essentially, machines connecting to the infrastructure — we expect a dramatic increase in the exchange of data between machines in the IoT to either individuals (this is called an M2P interface) or machines (as mentioned above, this is an M2M connection). 23