O2 TRANSPARENCY OF BUSINESS MODELS TO CUSTOMERS The mobile connectivity ecosystem the mFish solution. This is tolerated is not considered by consumers to and even appreciated by consumers be transparent. Companies that because they perceive mFish as want to enter the ecosystem should beneficial to the community due make transparency a priority, to to the (transparent) way it has avoid alienating consumers or structured deals with the carrier and attracting the scrutiny of regulators. government. In the United States, Consumers are not easily fooled Google Fi is showing carriers what and understand the popular phrase, it means to communicate with “If you are not paying for it, you are their customers in a simple manner the product.” Examples of success about pricing, avoiding jargon or through transparency include hidden fees. Tone, which makes it clear that the company is making money from 93