03 Use the SOCIAL ENTERPRISE CONCEPT TO INCREASE BRAND IMPACT CPG/FMCG companies in particular as resellers of data plans, or simply struggle for differentiation because providing them with access to of the broad exposure of their brands information to build new communal and products. Becoming a sponsor marketplaces. Or, consumer brands of connectivity or empowering local might sponsor the local adaptation communities through, for example, of non-native content and services helping to overcome digital literacy into the local language and data barriers, could significantly boost ecosystem. their value proposition beyond the product, and create a more favorable selling environment. Think about a CPG company helping local women to become small business owners 99
