O2 LOCAL EMPOWERMENT O3 EKOCENTER At Mobile World Congress 2015 (MWC), allowing locals internet access and real-time Ericsson and Coca-Cola revealed the upstream and downstream data sharing “EKOCENTER” project, which is intended to to optimize the supply chain to the local bring safe drinking water, solar energy and kiosks and measure the efficiency of power mobile connectivity to communities in the generation. In addition, this connectivity allows developing world. EKOCENTER is a modular for a range of other services to be considered, community market (kiosk) that is run by a such as real-time medical information sharing local entrepreneur and supplies basic goods or access to market prices for agricultural and services to underserved communities. products. EKOCENTER is run as a social Functionality that can be added beyond safe enterprise, meaning it combines philanthropic water, electricity and connectivity to jump- and commercial interests of Coca-Cola and start community development includes social its partners. For Coca-Cola, there are not facilities and entertainment; power generation only clear, tangible benefits (increased sales for charging phones; cooling/refrigeration inpreviously undersupplied regions), but also of vaccines; education opportunities; and intangible benefits to generate positive brand much more. Connectivity is fully integrated, impact with stakeholders and consumers. 66