O2 LOCAL EMPOWERMENT O1 Tone is a OTT service which the value of having access educate the fishermen on provides a platform to locally to services such as GPS, the usage of the phones. The empower communities. local weather, fish maps and kit also comes with a solar It provides connectivity chat functionality. The idea power-based charger for and service in previously is that the service will pay for the phone to overcome any underserved regions. One itself, and thus be “free,” by electricity shortages. Local such empowerment program enabling fishermen to realize NGO employees also have the is mFish, in Indonesia. Tone cost savings by running their opportunity through Tone’s is providing a kit to local business more efficiently. software to directly chat with fishermen that includes a Just as importantly, mFish the fishermen and support phone, an educational set, overcomes the challenge them with any queries. and a SIM card for a local of digital literacy with an carrier. The data is not free, educational introductory but it comes at a lower rate for kit. This allows local NGOs a promotional period to allow that work with Tone and 63 the fishermen to understand the carrier on the ground to