GLOBAL PROFITABILITY FOR CARRIERS EBITDA Margin According to one report, providers’ total 36.9% cost of operations (TCO) for mobile 36.6% broadband networking is projected 36.4% to fall by a factor of three through the year 2018, while selling prices per GB of data are projected to fall by a factor 34.9% of 10. Increased competition in the marketplace contributes to the falling revenue. The unbundling of long-term 33.5% 33.3% 33.5% service contracts and phone subsidies is driving an increase in churn rates in developed markets. Hence, carriers are increasingly seeking new revenue sources beyond simple data-plan charges. 2008 2009 2010 2011 2012 2013 2014 Q1-Q3 Source: GSMA: The Mobile Economy, 2015 36