01 TAKE ADVANTAGE of the RETURN ON INSIGHTS (DATA) THAT MOBILE CONNECTIVITY PROVIDES By sponsoring access in highly the car’s telematics data. Healthcare frequented areas, companies could be providers could sponsor connectivity granted exclusive access to data that for underserved communities in is being collected within these areas, exchange for using the data to move allowing for dynamic pricing or product from reactive to proactive prevention adjustment concepts. Think about an mechanisms. insurance company sponsoring all mobile access along highways, and “One of the myths about the Internet of Things is that thus being able to monitor real-time companies have all the data they need, but their real traffic behavior and adjust premium challenge is making sense of it. In reality, the cost of pricing accordingly. An insurance collecting some kinds of data remains too high, the company could also simply pay for the quality of the data isn’t always good enough, and it car’s data contract, taking that burden remains difficult to integrate multiple data sources.” — Chris Murphy, Editor, Information Week 97 off of the consumer in exchange for